you have to give us a drawing. >> ray was willing to work with us at that point. not everybody would. some of the factories want you to have a certain volume, certain knowledge, certain business, already established. ray was going to take us from the start and walk us through and hold our hand and say, you guys are new, we can start with small quantities, we can tweak this. >> and we had to decide how much of the product we wanted to get made, then he put his team together to source all the different components of the product and came back to us with a price. >> with ray's help the factories in china were all lined up. while the retailers were waiting to receive their orders. the next step, select a fulfillment company to do the receiving, packing and shipping of the merchandise. that's where they landed in serious trouble. >> well, we tried to do due diligence. we weren't that educated about what criteria we should look for in a ship unfortunately, it was a complete disaster and they shipped about 80% of our product incorrectly in that first year. it was very tou